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MINI in Vienna at 2010 Life Ball
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| Life Ball 2010 in Vienna |
Vines MINI News
2010 Life Ball MINI make their frenetic debut on the red carpet in Vienna.
Extravagant collector's items are auctioned off for charity.
On 17 July, celebrity fashion designers Diane von Furstenberg, Kenneth Cole and Calvin Klein Collection’s Francisco Costa personally unveiled to the public the 2010 Life Ball MINIs they personally designed. Last Saturday night, the international style icons accompanied “their” MINIs along the red carpet laid out on Vienna’s City Hall Square on the occasion of the annual AIDS charity event. The three gems on wheels were given a rapturous welcome by the enthusiastic crowds.
Belgian-born US fashion designer Diane von Furstenberg captivated onlookers with a bright red MINI which she had sprinkled with numerous colourful lips. Elegant mother-of-pearl white lent an iridescent touch to the wheel rims, mirror caps and roof of the car. Delivering a similar dash of glamour was the gleaming silver MINI Convertible by New York fashion star Kenneth Cole, with a surface of brushed metal and some 8,000 studs applied by hand. Inside the car, the creative New Yorker showed his keen attention to detail in the fine-leather seats, piping with Swarovski crystals, stud appliqués and embossed logos, among other features. Calvin Klein Collection’s award-winning Women’s Creative Director Francisco Costa designed an arresting MINI Countryman in matt black paintwork with a reflective logo on each of the front doors. The tinted windows lent the car an aura of mystery.
The Life Ball MINI by Calvin Klein Collection’s Francisco Costa went under the hammer for the amount of 40.000 Euro that same evening as part of the amfAR Gala in Vienna in support of the AIDS charity. The other two MINIs will be auctioned at upcoming amfAR events. Total proceeds will go to amfAR, the Foundation for AIDS Research. Dr Wolfgang Armbrecht, Senior Vice President MINI Brand Management, commented: “We can now look back on a successful ten-year partnership with the Life Ball. The event is an excellent platform for the MINI brand, while our involvement allows us to contribute further to the fight against HIV/AIDS.”
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| Life Ball MINI 2010 designed by Kenneth Cole |
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| Life Ball MINI 2010 designed by Francisco Costa (Calvin Klein Collection) |
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| Life Ball MINI 2010 designed by Diane von Furstenberg |
MINI at the 2010 Life Ball.
This was MINI’s tenth successive involvement in Europe’s leading AIDS charity event. The 18th Life Ball was held in Vienna on 17 July 2010 and once again served as a hot spot for international celebrities. This colourful, extrovert event flew the flag for solidarity and provided MINI with the perfect platform on which to highlight its social-political commitment. Global measures to fight HIV/AIDS are a key element of the BMW Group’s involvement on behalf of social causes.
This year’s Life Ball – held to coincide with the 18th International Aids Conference in Vienna that starts the day after the event – took place against a special backdrop. On 17 July, not only Vienna’s City Hall and City Hall Square were dedicated to the red ribbon; the Burgtheater also played its part with the Red Ribbon Cotillion Summer Ball, as will the Austrian Parliament, which hosted the amfAR Gala.
In the spirit of this year’s motto “Sow the Seeds of Solidarity!” and the “Earth” theme, the 2010 Life Ball wanted to sow its seeds around the world wherever the need is greatest.
Labels: Calvin Klein, Diane von Fürstenberg, Kenneth Cole, Life Ball 2010, Life Ball Vienna, MINI Convertible, motortradesolutions.net, Vines MINI News
MINI at Life Ball in Vienna
Vines MINI News
MINI at Life Ball in Vienna
Vines MINI Dealers of Guildford, Redhill and Gatwick.
Meet the Style Police.
MINI is in full swing at the Life Ball in Vienna. In anticipation of MINI creations made exclusively for the Life Ball 2010 charity auction by Diane von Fürstenberg, Kenneth Cole, and Francisco Costa for Calvin Klein Collection, we track down the Style Police. These fabulous Life Ball Ball mode critics show us who's got it down on the fashion front.
Meet the Designers.
MINI is in full swing at the Life Ball in Vienna. Watch the MINI Space Team's interview with the designers of the three custom MINI creations made exclusively for the Life Ball 2010 charity auction; get up close and personal with Diane von Fürstenberg, Kenneth Cole, and Francisco Costa: Women's Creative Director Calvin Klein Collection.
Labels: Calvin Klein, Diane von Fürstenberg, Facebook, Francisco Costa, Kenneth Cole, Life Ball 2010, Life Ball Vienna, MINI Dealers, motortradesolutions.net, Style Police, Twitter, Vines MINI News
Show-Stopping MINIs for charity
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| Life Ball MINIs 2010 - MINI Countryman designed by Calvin Klein Collection’s Francisco Costa, MINI designed by Diane von Furstenberg, MINI Convertible designed by Kenneth Cole (from left to right) |
Vines MINI News
Prêt-à-MINI at the Life Ball in Vienna.
Internationally celebrated fashion designers create show-stopping MINIs for charity
Munich/Vienna. As part of its involvement in Europe’s biggest AIDS charity event, MINI was able to enlist three absolute style icons for the design of its hotly coveted Life Ball MINIs: Diane von Furstenberg, Kenneth Cole and Calvin Klein Collection’s award-winning Women’s Creative Director Francisco Costa, are all doing their bit for this good cause. MINI provided each creative designer with their favourite model, on which they are bestowing their own individual stamp. These collector’s items will be auctioned at the amfAR Gala in Vienna on 17 July on behalf of the charitable cause, with proceeds going to amfAR, the Foundation for AIDS Research.
The design of the 2010 Life Ball MINIs.
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| Life Ball MINI 2010 - MINI designed by Diane von Furstenberg |
Belgian-born US fashion designer Diane von Furstenberg demonstrated her creativity on the MINI. The result is a car that creates a big splash of color on the road. The red MINI is sprinkled with colourful lips that also kiss the rear windows. The roof and alloys create a contrast in pure white, and the bonnet is adorned with the designer’s initials. “Life is love, love is life! I wanted to create something that celebrates life and reminds us of the importance of health. The red colour of the MINI expresses the awareness of HIV/AIDS, the lips represent Diane von Furstenberg. This car is bursting with life and love,” remarked the fashion icon.
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| Life Ball MINI 2010 - MINI Convertible designed by Kenneth Cole |
New York fashion designer Kenneth Cole set to work on a MINI Convertible. He created a gleaming silver jewel made of fine, brushed metal. The striking surface of the body is covered in studs, which are also reflected in the interior. Says the designer of his Life Ball MINI: “In our collection we always aim to bring fashion and function into harmony. And that is precisely what the MINI Convertible stands for. It is at once an elegant and functional car. We designed the body in brushed metal, in line with our autumn/winter accessories line, and lent it our hallmark signature. We hope the MINI will give pleasure to followers of fashion and auto fans alike and command a high price in the amfAR auction.”
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| Life Ball MINI 2010 - MINI Countryman designed by Calvin Klein Collection’s Francisco Costa |
Calvin Klein Collection’s award-winning Women’s Creative Director Francisco Costa lent his artistic touch to a MINI Countryman – the brand-new crossover model from MINI. This car is a fashion understatement in matt black. In self-assured minimalist style, each of the front doors bears the hallmark signature of the Calvin Klein Collection in black reflective rubber.
MINI at the 2010 Life Ball.
This year MINI marks its tenth successive involvement in Europe’s leading AIDS charity event. The 18th Life Ball will be held in Vienna on 17 July 2010, a hot spot that will once again draw celebrities from around the world. This flamboyant and extrovert event flies the flag for tolerance and solidarity and provides MINI with the perfect platform on which to highlight its social-political commitment. Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group.
This year’s Life Ball takes place against a special backdrop, being held to tie in with the 18th International Aids Conference that opens in Vienna the day after the big event. On 17 July, not only will Vienna’s City Hall and City Hall Square be dedicated to the red ribbon cause, but the Burgtheater will embrace it as well with its Red Ribbon Cotillion Summer Ball, and even the Austrian Parliament, which hosts the amfAR Gala. In keeping with this year’s motto “Sow the Seeds of Solidarity!” and the “Earth” theme, the 2010 Life Ball will be planting its seeds wherever there is a genuine need around the world.
Labels: AIDS Research, Calvin Klein, Kenneth Cole, Life Ball MINI, Life Ball Vienna, motortradesolutions.net, Munich, Vienna, Vines MINI News
MINI Countryman at World Cup
Vines MINI News
MINI Countryman at the World Cup
Video for the new MINI Countryman at Vines
Join us for the new MINI Countryman Preview Event at these locations:
Gatwick -Monday 19 July
Redhill – Tuesday 20 July
Guildford – Friday 23 July
The MINI Countryman is in South Africa for a road trip to the World Cup. Watch as the Countryman gets its own iconic Makarapa, the South African soccer fan headdress, made out of remodelled construction worker helmets.
For more information on the MINI Countryman Makarapa adventure, go to http://www.minispace.com/en_us/articl...
Labels: Facebook, MINI Countryman Preview, motortradesolutions.net, Twitter, Vines MINI News
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